Basel 2014 - SEIKO ASTRON - CHRONOGRAPH

The Revolution of the Astron 

The Seiko Astron GPS Solar has been an outstanding success since its launch in September 2012, with its huge global acceptance giving proof positive of the global demand for a watch that adjusts to time zones.

At Baselworld 2014, the Astron collection is widened by the launch of a second-generation caliber that offers new functionality and new design possibilities. The Astron revolution is truly gathering pace with the new caliber 8X82. The new caliber shares all the core characteristics of the hugely successful previous Astron caliber 7X52. The new caliber does not replace the current one. It is an addition, designed to attract new consumers to the fast-growing world of Astron.

Using just the power of light, it connects to the GPS network and tells time with atomic clock precision, adjusting at the touch of a button to every time zone on earth. In addition, the new caliber offers four new features that have been developed in response to ideas suggested by retail partners and customers worldwide.

The simple ‘one-touch’ operation of the GPS function has not changed; just press one button for six seconds and Astron’s GPS function is activated. However, the secondary functions (manual time zone selection etc) have been made more accessible and more intuitive thanks to the new electronic setting function of the crown.

The new Astron now offers a six hour chronograph whose operation could not be more simple. The case size is 30% smaller, and the watches’ dimensions ( 44.6mm × 13.3mm) are now the same as most mainstream multi-function watches. This new size, which opens out many new design possibilities, has been achieved by a new advance in Astron’s energy-saving technology which allows the watch to connect to the GPS network with a smaller antenna.The classic Astron black dial is available in the new design, but new color dials are now possible, thanks to a new dial with extremely high light penetration capacity. For 2014, blue and white dial versions are available. 

The Astron revolution continues with two calibers and 26 models, the Astron revolution takes another important step forward for 2014. No watch on earth could better express Kintaro Hattori’s vision that Seiko should always be “one step ahead of the rest.” To connect to the GPS network using just the power of light was already a miraculous achievement. To add a chronograph and an electronic setting function in the crown, all in a smaller case size, demonstrates that Astron is re-defining the industry’s idea of what a watch can deliver. The 2014 Astron collection sets a new world standard in electronic watchmaking.

1 Comment

Tasya

March 12, 2020

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